Not at all. These are senior-level positions and you need to get good people there. If you value them less than other positions, you'll get second-class hires -- which will cause huge problems going forward.
They're not getting that kind of equity upside from not-startups.
Note that you are valuing them more than folks who are actually producing the first version of the product. Do you really think that the VP of HR is more essential than a lead engineer?
