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The location was not part of the price per plate we were charged for "catering". Perhaps that is not always the case. What is though is that all restaurants pay for cooks and wait staff and that sit down restaurant prices do include the cost of the "location".

For me, the question is does the caliber of the cook staff, the wait staff, the food at the typical catered event come anywhere near the caliber of what is offered at the very best sit down restaurants?

This post has lots of other noting that telling your service provider that the event is a wedding instantly doubles or triples the price.

Just my opinion, but it seems that there is plenty of room for "disruption" here. I think the same is true for "realtors" and "funerals" and "tour guides".

On the flip side, the forces working to keep these industries protected are basically fear and tradition. Both powerful motivators.




There might be greater inefficiency in weddings compared to restaurants, due to the requirement to serve every diner's main course within ~15 minutes. Higher kitchen door peak bandwidth, but lower average utilisation.

Of course, you've got to balance that against the efficiency gains from the much shorter menu.


Based on N of several hundred, restaurants can generally do a pretty good job of banquet-style serving for large groups by using a limited menu and keeping things simple. It's probably not quite as good or as customized as ordering off the menu, but it can definitely be serviceable or better.

Catering a meal for a large group is tougher without a local kitchen. If you're imaginative about meal choices (e.g. optimize around BBQ of some sort) or if you're willing to tolerate lines for e.g. food trucks you can do better. But in my experience you have to make some choices to serve a large meal where there's no permanent kitchen. (I did work for a caterer once upon a time.)


> all restaurants pay for cooks and wait staff

No, they don't, not really, hence, tipping culture. But for catering, unlike menu price at a restaurant, you are paying full freight for service. You are also (compared to a restaurant) paying for the lack of upsell opportunities. (Particularly, if you are supplying drinks separately and don't have a cash bar operated by the caterer: the bar is disproportionately where restaurants make their money.)


> you are paying full freight for service.

I wish. Wedding vendors, especially catering, are also tip driven and its generally expected to tip individuals (coordinators, bar tenders, wait staff etc).




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