I wonder how other companies making quality Android products feel about this. I'm not sure how ubiquitous the term "Android" is in the cell phone market (obviously the more informed consumers know, but what about more casual users?) but it seems like a lot of the commercials for the phones in the higher end mention that the phone runs Android.

Can the casual consumer differentiate between a terrible device that runs Android and a great device that runs Android? Would one bad experience with Android on a horrible device preclude that person from buying another Android product, even if the other product provides a quality UX?