On a TV show with 10 million engaged viewers, each 1 second a URL is mentioned and shown on the screen translates into roughly 100,000 more visitors to that URL. Ten seconds of times translates into one million viewers.
After that, it tapers off, though additional mentions and showings of the URL will get incremental traffic, and will spike if discussion says the URL offers something exclusive.
Audience is roughly 1/4 per segment, <18, 18-34, 35-49, and 50+, with 3/4 at least some college.
A TV driven audience teaches a lot about scalability.
I'll share a anecdote where we had far fewer visitors:
A previous employer of mine was on the Early Show (CBS) doing an interview about our website. The whole interview was about the website -- about 5 minutes long -- several mentions of the domain. Their ratings show about 3mm viewers, and we had a bump of just about 10,000-13,000 visitors that day.
These numbers sound about right to me. In the UK, with ~2 million engaged viewers, we see around a 1-2% conversion when a URL is mentioned and shown on the screen (off the top of my head 20,000 users in a 30 sec period would be a fair average), typically 3-6% conversion over the course of a 1 hour show.
The important thing is for the website to exist and be online within the 5 minutes of the URL being displayed.
If the presenter reads a URL and also explains some activity that can be done on the site, you can get anywhere from 2x to 40x the traffic that just showing or just saying the URL will create, it depends on the activity and also which presenter is reading out the URL.
Displaying the URL alongside a screenshot or a video of website will net you 4+ times the number of visitors that a simple piece of text displayed or read, but not as much as a presenter telling viewers to go to the website.
A broadcast on a delayed +1 channel gets you 10% of the above traffic.
That's amazing data. I'm writing this comment so I can effectively bookmark this in my profile and reference it again at some later point in time. Thanks for sharing!
On a TV show with 10 million engaged viewers, each 1 second a URL is mentioned and shown on the screen translates into roughly 100,000 more visitors to that URL. Ten seconds of times translates into one million viewers.
After that, it tapers off, though additional mentions and showings of the URL will get incremental traffic, and will spike if discussion says the URL offers something exclusive.
Audience is roughly 1/4 per segment, <18, 18-34, 35-49, and 50+, with 3/4 at least some college.
A TV driven audience teaches a lot about scalability.