My client had mentions on major networks in Canada. It's a local business and mentions on CTV, GlobalTV and CityTV each produced a spike in site views.
Without posting any screen caps, the initial waves began within hours after TV posts and sustained above than average number for 7-14 days after.
After the three mentions, one on each network, the average about doubled and I know that it affected the business substantially. Walk in customer numbers have increased and almost doubled over 6 months.
Initially, the TV spots didn't produce paying/inside the door customers. Before doing any publicity work to initiate the spots, we made sure to traceback any new customer on how they heard about the business. Word of mouth from those that seen the spots was the biggest marker. I presume that once someone sees something on TV, it adds validation to their suggestions and we were recommended more often.
Without posting any screen caps, the initial waves began within hours after TV posts and sustained above than average number for 7-14 days after.
After the three mentions, one on each network, the average about doubled and I know that it affected the business substantially. Walk in customer numbers have increased and almost doubled over 6 months.
Initially, the TV spots didn't produce paying/inside the door customers. Before doing any publicity work to initiate the spots, we made sure to traceback any new customer on how they heard about the business. Word of mouth from those that seen the spots was the biggest marker. I presume that once someone sees something on TV, it adds validation to their suggestions and we were recommended more often.