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I've had a launch like this. Universal praise for the idea, barely any adoption or willingness to pay. It was also around analytics and the feedback was similar too.

The issue is that "fun" data or "cool" data doesn't translate to "valuable" data.

It's possible that their paywall from day 1 was also an issue. If they could point to some deals that were made via Intros, perhaps other VC's would have jumped in.

Unless I'm wrong, Mattermark began as a sort of "Intros" product for investors but pivoted away from that to sales and biz dev.




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