I heard a story about an author getting all her family and friends to buy all copies of a new book she wrote from an initial test run of all local stores. By selling out so fast, the publisher ordered a lot of books nationwide and the book became popular partially due to the fact that it was available in every book store the second time around. What do you think?
Well, a possibility of cheating is a signal of a breach in the system. How exactly that applies to Reddit or to the publishing business must be, I suppose, some complicated social theory.