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Back in those days, Visual Studio was priced a lot higher than Borland offerings - this goes all the way back to DOS, actually. Borland had always priced its developer tools very aggressively compared to the state of the market, and they reaped the benefits. Thus, Turbo Pascal or Turbo C++ used with Turbo Vision was by far the most popular DOS TUI (as opposed to, say, VB for DOS), and OWL/VCL was the most popular Win16/32 framework, if you discount raw Win32 API (of which it was a wrapper).

Visual Basic ate a considerable chunk of Delphi's lunch in the enterprise area, where price was less of an issue, and large dev shops would buy an MSDN subscription anyway. But it was never more popular than Delphi for desktop apps.




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