I roast my own coffee, so I can get many pounds of green coffee for ~$6 a pound or less. Buying it pre-roasted easily quadruples the price. Buying a cup of coffee, whether a latte or trucker-stop black, is tantamount to lighting money on fire.
At the same time, I look at the markets for coffee and it strikes me that Hawaii's Kona is likely closer to the true cost of coffee production if we wanted to pay a non-exploitative and sustainable price (both are debatable, I'll admit). This doubles the price of green beans compared to other origins.
Thus not only would I pay double (because I have in the past) but I also think coffee is underpriced in the global market.
I roast my own coffee, so I can get many pounds of green coffee for ~$6 a pound or less. Buying it pre-roasted easily quadruples the price. Buying a cup of coffee, whether a latte or trucker-stop black, is tantamount to lighting money on fire.
At the same time, I look at the markets for coffee and it strikes me that Hawaii's Kona is likely closer to the true cost of coffee production if we wanted to pay a non-exploitative and sustainable price (both are debatable, I'll admit). This doubles the price of green beans compared to other origins.
Thus not only would I pay double (because I have in the past) but I also think coffee is underpriced in the global market.