Apple's a little better, but anecdotally speaking after deleting facebook from my phone I switched to Apple's News application for reading news on my iPhone, and there are dark patterns in play, or maybe it could be called 'curating' the feed. Point is, there's algorithms and sponsored content hiding inside that app that I don't have much control over. I'd like to read a newspaper like there used to be where we're viewing the same version and the same ads. Apple's not completely innocent they're just not direct about it. I wish they were.