That’s why it surprised me that over 50% of the ads in China often feature non-Chinese/non-Asian models.
Not only that, but if you go to the theaters, more than half the movies are non-Chinese.
Can you imagine turning on the TV in the US and seeing ad after ad featuring Asian models? Or going to the theater and seeing that over half the movies are Asian movies with—gasp—subtitles!
With how homogeneous China is, I’m surprised they are willing to consume such a diverse set of media, even Bollywood films can do well there!
Not only that, but if you go to the theaters, more than half the movies are non-Chinese.
Can you imagine turning on the TV in the US and seeing ad after ad featuring Asian models? Or going to the theater and seeing that over half the movies are Asian movies with—gasp—subtitles!
With how homogeneous China is, I’m surprised they are willing to consume such a diverse set of media, even Bollywood films can do well there!