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But does that really work, or is it some cool story they sell the people buying ads? Especially for junk food, how would that work? You cannot make McDonald's more familiar with me. It's freaking McDonald's! And I'm not quite sure my opinion on them will change through ads.

But even if, doesn't this just bring you back to the original point of the blog post? Just advertise to everyone, no data mining and ML required. Best case, you do indeed change my mind about your brand, and the stereotypical junk food consumer sees the ad, suddenly feels hungry so hops into their pickup truck heading to the nearest McDonald's.



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