Not really. I was kind of interested in it the first time I saw it and clicked on it, had a play with the site. It then apparently recognized me after that and -- knowing now what I know about the product -- I suspect the advertiser started spending a lot more money on getting my attention.
I suspect the cuff one had a similar setup. I saw it once, abandoned a cart with it, and then maybe 30% of all ads I saw afterwards were the product.