FB, G clearly violated the ToS of the Enterprise Acc (no public distribution of such Apps) and Apple has rightly suspended their enterprise distribution cert.
But Apple has been selective in enforcing this rule. If I recall, for many years Uber's driver App was distributed as an enterprise app. Uber has always claimed that drivers are not employees and so this was in clear violation of the ToS.
Imo, Uber's use case was legit. During early days Uber probably did not wish to have 2 Apps in the App Store to avoid customer confusion. Or maybe they were actively updating the Driver App and did not want to add days of App review holding up every update.
Apple should change their ToS and allow such use cases in some form. At times this would get misused (like FB/G) but opening up the walled garden to enable such "private" apps to be easily distributed can make iOS a more interesting platform. In any case they always have the final kill switch of revoking an Enterprise Cert for malicious use.
But Apple has been selective in enforcing this rule. If I recall, for many years Uber's driver App was distributed as an enterprise app. Uber has always claimed that drivers are not employees and so this was in clear violation of the ToS.
Imo, Uber's use case was legit. During early days Uber probably did not wish to have 2 Apps in the App Store to avoid customer confusion. Or maybe they were actively updating the Driver App and did not want to add days of App review holding up every update.
Apple should change their ToS and allow such use cases in some form. At times this would get misused (like FB/G) but opening up the walled garden to enable such "private" apps to be easily distributed can make iOS a more interesting platform. In any case they always have the final kill switch of revoking an Enterprise Cert for malicious use.