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MySpace was a centralized for-profit site that owned your data, no different than any other, they just happened to allow more advanced design editing than similar sites today (which we look back on nostalgically, but I promise you they were ugly and crappy and fb an amazing breath of fresh air at the time). They do not, however, represent any sort of utopian free internet.

The problem is our wants have become too complex. A blog site that used to be simple self-hosted markup, now requires commenting, moderation, voting, recommendations, authentication, backup, performance, media, analytics, seo, and more. How much coding skill can we expect from people? And even if they had it, should everyone use their time re-implementing or deploying and maintaining tens of individual platforms to participate on the web? There doesn't seem to be a feasible way but to centralize. And now you need to monetize and people have shown they are not willing to pay money, leaving the only other possibility we know: monetizing the data - which, of course, only encourages even more centralization and data capture.

None of this is new, but these are the fundamental natural forces that need to be addressed.




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