So many commentators in this thread seemingly only read the title of the article, and are (somewhat rightly) decrying the increased commercialization of the Internet as one cause, without realizing that they're commenting on an article that's just a thinly veiled advertisement for a blogging product.
Also, there's no way the people here would support the monstrosity that was the average self-designed myspace page. People here complain constantly about small usability issues like scroll hijacking or overall bloat from minor animations; just imagine sites wantonly abusing things like flashing headers or an entire page full of glitter.
The author has a good thought but the wrong solution (most likely there is no solution and the public internet of the late 90s early 2000s is gone forever)