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I agree, along with a corresponding point, production values. Now, everyone who makes a video has to have theme music, an intro, and use specific cues. Podcasts all tend to sound the same too. Do these aspects really add anything or are they just gatekeepers about who can conform? I've seen plenty of slick videos on Youtube that have little content, while less produced videos may have way more useful content but they don't take off because they don't have support.

Maybe the slick presentations put people in a headspace, but that on its own is the start of the slippery slope of not being original because then everything has to be streamlined to those expectations, and productions aren't recognized unless they have these features.

It will probably take another leap before the internet moves past this, where presentations aren't videos with one view and one soundtrack focused on particular personality types, where text and charts aren't pictures but rather mixable data used to render arbitrary views. I guess ironically if Flash had taken over the Web in the early days we might be closer to that vision now since it was more the focus to create an interactive work rather than using a desktop application to generate a video, or the generally harder slog to create interactives in Web technologies.




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