I don't understand why they seem to be actively opposed to power users, all across their products.
Power users are the ones who know how things work; they are difficult to manipulate and mislead, will use their knowledge to consume content in the way they want (blocking ads, stripping DRM, rooting devices, etc.), and are in general not docile and "obedient".
In summary: power users know how to control their destiny, and this is something companies like Google are opposed to, because those companies want to be the ones in control.
Power users are the ones who know how things work; they are difficult to manipulate and mislead, will use their knowledge to consume content in the way they want (blocking ads, stripping DRM, rooting devices, etc.), and are in general not docile and "obedient".
In summary: power users know how to control their destiny, and this is something companies like Google are opposed to, because those companies want to be the ones in control.