This is a flawed study by a Google's competitor (the for-profit organization called DuckDuckGo). FTA:
> Following the study’s publication this morning, Google told The Verge in a statement that it found the methodology flawed and the findings misleading. “This study’s methodology and conclusions are flawed since they are based on the assumption that any difference in search results are based on personalization. That is simply not true,” a Google spokesperson said. “In fact, there are a number of factors that can lead to slight differences, including time and location, which this study doesn’t appear to have controlled for effectively.”
This is a flawed study by a Google's competitor (the for-profit organization called DuckDuckGo). FTA:
> Following the study’s publication this morning, Google told The Verge in a statement that it found the methodology flawed and the findings misleading. “This study’s methodology and conclusions are flawed since they are based on the assumption that any difference in search results are based on personalization. That is simply not true,” a Google spokesperson said. “In fact, there are a number of factors that can lead to slight differences, including time and location, which this study doesn’t appear to have controlled for effectively.”
and:
https://twitter.com/searchliaison/status/1070027261376491520
Facts won't change being facts no matter how many times you downvote them. :-P