Embrace: Google shipped its own ad blocker in Chrome last year. It blocks all ads on sites that violate ad standards set forth by the Coalition for Better Ads. If Chrome's basic ad blocker can encourage the publishers to clean up their most annoying ads, then Chrome users might be less likely to install a full-featured ad blocker like uBlock Origin.

https://www.theverge.com/2018/2/14/17011266/google-chrome-ad...