All I ask from a company is replace or refund for a product that is bad. Make the process quick and easy.

I recently had my Kindle's USB cable start cracking and literally crumbling apart. The plastic casing for the cable was very cheap, you bend it and it just cracks.

Called up Amazon and they immediately had me log in, added replacement to my cart, with free 1 day shipping. It took about 5 minutes. Guy was very polite.

Stuff like that, is what gets customers talking positively about your company.