More like "Do the Cheap Thing". The email says he has a 1-DVD plan, which is $10 a month. So he gets a whopping 30 cent credit. Imagine if you were a customer who actually had noticed the issue. Would you consider 30 cents to be reasonable credit? All this is, is cheap advertising. A marketing gimmick.
The way to judge a companies customer service is to look at how they handle a problem you have. One of the reasons I have a negative view of Netflix is because I had a problem with their service, and they handled it poorly. I'm still unhappy about it. So if you're thinking about how wonderful Netflix's customer service, ask yourself if you ever ran into a problem significant enough for you to contact Netflix, and how they dealt with it. I think a lot of the praise for Netflix's customer service is either based on cheap marketing like this, or (and I have to give them credit), the easy process/leeway they give to common problems (wrong/damaged DVD).
The way to judge a companies customer service is to look at how they handle a problem you have. One of the reasons I have a negative view of Netflix is because I had a problem with their service, and they handled it poorly. I'm still unhappy about it. So if you're thinking about how wonderful Netflix's customer service, ask yourself if you ever ran into a problem significant enough for you to contact Netflix, and how they dealt with it. I think a lot of the praise for Netflix's customer service is either based on cheap marketing like this, or (and I have to give them credit), the easy process/leeway they give to common problems (wrong/damaged DVD).