> Eating uglier fruit and vegetables is still good advice...
The OP was describing the "naive" people who shop at Whole Foods (or other premium grocery stores) and then complain about the wasted or missing "ugly" produce. They're thinking that if the ugly stuff isn't at their fancy grocery store it must have been thrown away when, in fact, the "ugly" produce has merely been diverted away to other vendors and uses which they're simply not aware of.
The irony that is lost upon them is that by walking into their fancy grocery store, they're basically signalling to the grocery store that they're willing to pay a high price for what the grocery store and their demographic has deemed "unblemished" produce that meets certain criteria for size and appearance.
In a sense it is totally fair to call out such naivete. Instead of complaining to Whole Foods, these folks should just shop elsewhere. The price will be lower, the flavors will be different (usually better), and yes, there will more blemishes and unexpected size and appearance.
To actually find that "ugly" produce one needs to go to the discount/ethnic groceries. In the Northeastern US, that just means finding the Asian and Hispanic produce vendors and going there for produce. There are _some_ other vendors which are beginning to catch on, "Produce Junction" comes to mind.
The irony that is lost upon them is that by walking into their fancy grocery store, they're basically signalling to the grocery store that they're willing to pay a high price for what the grocery store and their demographic has deemed "unblemished" produce that meets certain criteria for size and appearance.
In a sense it is totally fair to call out such naivete. Instead of complaining to Whole Foods, these folks should just shop elsewhere. The price will be lower, the flavors will be different (usually better), and yes, there will more blemishes and unexpected size and appearance.
To actually find that "ugly" produce one needs to go to the discount/ethnic groceries. In the Northeastern US, that just means finding the Asian and Hispanic produce vendors and going there for produce. There are _some_ other vendors which are beginning to catch on, "Produce Junction" comes to mind.