Oh, this brings memories, although it happens still. It was especially infuriating when a company name wasn't marketed as much as a program brand itself (which is fine by me) and you had to browse to endless meaninglessly named folders to find what you were looking for.
Some things were in the start menu under a hierarchy of company name -> program name.
Others went just by the program name.
Some were (company name) (program name).
Some were just a start menu entry, not a folder.