I can't remember who said it, but someone once compared the outrage over how tech companies use data to Yellowpages. There used to be this free book that had everyone's name, address, and phone number and the only way to opt out was to pay. This is much more egregious act than Google and Facebook; the only difference is the scale.
At least Google and Facebook only take what you give them.
Horrendous analogy. Yellowpages never tracked your real-time location, served hyper-targeted political ads, or tested emotion-manipulation on its readers.
At least Google and Facebook only take what you give them.