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Google to give staff 10% raise (wsj.com)
150 points by abless on Nov 10, 2010 | hide | past | favorite | 117 comments


Nice. Now if you want a 10% raise this year, it's easy to say, "everyone at Google got one..."


If you are performing well at a company as big as Google, you get 10% raise easily every fiscal year. "easily" as in the company is doing well. (It's a common sense that companies are less likely to give raises if the company is not making much money) If you happen to be asking for a raise, you are either working for a wrong company or not performing well compared to your peers.


I wish. It's more commonly some sort of good-cop bad-cop routine, where the line manager really appreciates your work and fights hard for you against the upper level manager, who is just so stingy about raises in general. If you're stellar, you wind up with something way better than your teammates, but an insult compared to what you could command on an open market.

I think on some level, they're constrained by collective bargaining agreements. Maybe they hope you've been with the company so long you only see the people around you. Maybe they only see the people around them.

There was a real technical superstar of a guy a few years ago. I didn't work with him, but a coworker did. He went to management and said, "Give me a 17% raise or I'm leaving." They didn't and he did. The fallout was cataclysmic.

I left a project about three years ago, and there was widespread panic when I announced my decision to leave. I took four months to pack things up and leave them in a stable state, but you cannot totally mask the absence of talent. A coworker asked, "Is there anything this program could do to make you stay?" I answered, "No." He said, "How about a 200% raise?" I said, "Oh, I'd stay another year for that." Judging from the fallout over that year, it would have been an efficient option. But they either didn't have the power or didn't have the perception.


He went to management and said, "Give me a 17% raise or I'm leaving." They didn't and he did. The fallout was cataclysmic.

I wish this happened more often. Then people would just automatically receive, as a raise, whatever it costs to hire a replacement. The problem is that people are really too nice about their compensation and don't realize that they have a business to run -- themselves.

(Man, now I want to get a business card that lists my title as "Technical Prostitute".)


I'm sorry but when you reach that kind of situation, you have a huge HR problem.


But this seems to be fairly common among the mid-to-large size companies.


Wouldn't you get stuck in a loop though? I demand a raise today or I'll quit so I'm given $X to pacify me. What stops me doing the same next week?


Whether you're actually worth $X.


> (Man, now I want to get a business card that lists my title as "Technical Prostitute".)

http://www.thatwasfunny.com/differences-between-consulting-a...


Why 17%?


Maybe so the raise could ultimately be 10-15% and the company would think they'd "won."


Probably added up to some round number, a psychological barrier.

There's no reason the percentage should be a "round" number :-)


Did you or that guy already have another job lined up, or did you just walk?

Also, when you decided to leave, did you give your former employer 4 months notice or was it less (the standard 2 weeks) and it grew to 4 months? If you already had accepted the other job, how did you handle pushing back your start date with them?

I'm curious, because I'm currently entertaining changing jobs. More money isn't the main reason, it's because I want to work on more modern technologies, and my current job is stuck in the mid-1990's.

I'd also be interested in any details you'd be willing to share about these fallouts.


I don't know about the other guy. I can't imagine it would have been hard for him to work.

I was moving between projects in the same company for technical reasons; my salary and position didn't change. The flippant raise offer was from the program I was leaving; it wasn't serious and it wasn't possible. Everyone knew that.

In spite of the bitter tone of my post, I've enjoyed working where I do and do my best to make transitions smooth. I, the program I was leaving, and the program I was going to got together and figured out what seemed best for everyone. We agreed to 4 months of support. What actually happened is that a couple months after I left, they called in a panic. . . and I ended up supporting them on Fridays for about 18 months thereafter, before finally weaning them.


So not true. I managed to hire some absolute _star_ performers from HP last year - right after they received a 10% pay cut (along with many of their likewise high performing colleagues). I don't know what was going through HPs minds, and I'd love to know if they lost a number of their great performers. Low - average end performers will have to stay, particularly in a down job market - but the great ones can always get jobs anywhere.

I assure you that pay increases in large companies in the valley are not a slam dunk 10% a year, particularly if you aren't getting a promotion to a new position.


It amazes me that companies feel that pay cuts can solve their business issues.

I got wind of one of these at a previous (40 employees) company. The company folded within three months. I'd already quit by that point...


IMHO, and in my region (Belgium), this is completely unrealistic. In most companies, the goal is to keep you happy with the lowest possible salary. Consequently, you have to ask for raises, and see it as a negotiation. The error would be to think that management has your best interest at heart. They don't, they have the business best interest at heart, which is only normal.

For me, you usually don't earn what you deserve, but what you negotiated.


It is in the businesses best interest to retain talented staff, not only for its own productivity but to raise the barrier to entry for competitors.


That's not even true. A typical consulting company (of which there are plenty in Belgium - I'd say at least half the programming jobs) probably doesn't care much, because for a less efficient programmer they will eventually bill more hours to the clueless client.


It does not change the point that they want to keep their talented staff at the lowest possible price....


True. There's a Dilbert about how the company wants the best staff in the industry, but pays the industry average salary.



They also want their retained staff to be happy, however. It's not so great to have an employee who's just barely satisfied enough to stay on with you. The quality of his/her work won't be as good, typically.


My experience is that programmers are treated as a cost rather than an asset, and the squeaky wheel gets the grease. What Google's public announcement means in that context is that no programmer should accept anything less than a 10% raise. "Why should Google employees get that and not us?"


This wasn't a public announcement. It was an internal email that got leaked.


Well, it's public now, isn't it.


"Mr. Schmidt wrote that company surveys indicate salary is more important to Google employees than any other component of pay, such as bonuses or equity. He added the company was moving a portion of employees' bonuses into their base salaries, so they would receive some of it in every paycheck."

Not sure, if this a 10% raise really.


The wording was a little bit unclear to me, but I interpreted it to mean that, in addition to the raise, they're changing how their bonuses are delivered- rather than as one lump sum, they're being spread out over each paycheck. I could be mis-reading, though.


This is correct. The two changes are independent, and stack.


I don't really like bonuses. I am going to work hard even if there is not a carrot on a stick, so just give me my money now.


But I'm betting people will notice when their bonus is smaller this year than last. This might backfire a bit.


That is exactly why I don't like bonuses.


Bonuses are a one time commitment, while raises compound. This is a big deal.

You're right. The distribution isn't clear. It doesn't sound like a flat 10% raise. Yet, it is a 10% raise, no?


There's also the thing that bonuses don't work as a motivation tool for the kind of work we do.

http://www.alfiekohn.org/managing/fbrftb.htm


Motivation tool they may not be, but they do make the competition hiring you away harder.


"The company also began testing a mathematical formula to try to predict which employees are most likely to leave, based on factors like employee reviews."

Does anyone have more information on this?


I don't have more info on that statement, but it reminds me of this:

    When a company is filled with engineers, it turns to    
    engineering to solve problems. Reduce each decision
    to a simple logic problem.
From here: http://stopdesign.com/archive/2009/03/20/goodbye-google.html


It'll be interesting to follow this up to see how engineers solve (or not) HR problems.


This strikes me as misguided. Surely they cannot be equally concerned about the loss of any of their 23,000 employees. Wouldn't you be better off giving substantially larger raises to your higher performers? This way your high performers are pissed off and your low performers are happy, is that the outcome you want?


Implement a ranking system and standardized tests. Count lines of code and apply it as a bonus multiplier. Make sure to only measure things directly assigned to a person, while ignoring 'off-the-book' things like bringing new hires up to speed, code review, etc. Devote a large portion of the bonus to a 'face-time in meetings' metric. Put everyone on an artificial bell-curve measuring whim in exquisite detail.

20% of staff-time should be taken off anti-pagerank gaming efforts and redirected at anti-bonus-metric gaming.


Because clearly the idea that you have high and low performers is brain dead, and therefore the only way to measure that stuff is stupidly, duh.

Come on. In any organization of that size there are people you really want to hang on to. People about whom the question "How would I replace that person?" is harder to answer than for others. My only point is if the stated goal is to retain people, put the resources toward those you actually want to retain. If Google is so exceptional that they really don't have that issue, then I am totally impressed.

Of course the other possibility is that Google is without constraint when it comes to compensation resources, which would also be completely foreign to my experience and invalidate my point.


I think the problem is simply their size makes it very difficult to identify their top performers. There is no objective measure that can be applied across the entire organisation, so they have to rely on humans to identify the top performers. Their top 10% of staff would come to 2,300 people (assuming the 23,000 mentioned elsewhere is correct), which means no single person in the organisation can identify the top people (and probably no single person knows all of the top people).

So you need to rely on mid-level managers to identify the top performers, but each mid-level manager is likely to be biased towards their own staff and their area of responsibility. And of course the mid-level managers may not be in the top 10% and so may be unable to identify who the star performers are anyway. So then you try to add some kind of normalisation scheme, maybe you take the top 10% from each department. Except that doesn't account for one department being better/more important than another. So you have to add that weighting in,... and you end up with some complex system that no-one really understands or agrees with.

Add to that the evidence that performance related pay isn't always beneficial and this becomes a very difficult problem.


And all of that extra work to try and identify the top 10% of staff would probably wind up costing the company more than a simple across-the-board raise does.


Funnily, apart from the LoC as a bonus multiplier, my friends at Google complain about exactly those things -- especially code reviews and new hires.


I guess the OP is also a googler so knows the pain point exactly!


Counting the lines of code an engineer has written is a terrible road to go down. I can write 500 lines of good code, or I can abstract it into a 5,000 line heap of unmaintainable garbage.


That was the point ;)


He was being ironic. Are you being doubly ironic? Am I not seeing the iirony?


Wouldn't you be better off giving substantially larger raises to your higher performers?

The best way I've seen this done is carrot and stick combined. When I worked with MySpace/NewsCorp (for all my sins) one of the things I was most encouraged by was their anual review...

EVERYONE in the company was given an anual performance review by their manager with a final mark out of 5.

Then out of no where it was simply announced that EVERYONE who got 1 or 2 out of 5 was fired. No one knew that was going to happen but it was simple + effective.

Low performers, slackers, idiots and the like were immediately expelled from the company. Everyone who was pushing like crazy was inspired to go on and do more with a revitalized team. Anyone who was thinking about slacking was thus incentivized not to going forward. People who knew they were out of their depth and might get a 1 or 2 next time started looking for a different job. It was a harsh yet thoroughly effective move.

That, combined with salary raises makes for effective, rewarded teams IMHO.


What happened when the next annual review came around? Didn't everyone try to game it to maximise their scores? Did managers feel bad giving low marks knowing that it would mean people getting fired and potentially claims of discrimination?


Doesn't this contribute to an atmosphere of fear? I believe that numerous research teams have shown that creating an open atmosphere where everyone feels part of the same team leads to the most innovation. I'm sure Google goes for this approach.


an open atmosphere where everyone feels part of the same team leads to the most innovation

Well I agree, but there is a flip side to that which is where you have a number of people on your team who are not carrying their weight and are causing the high fliers to be held back, perhaps even feel complacent as though their contribution isn't worth pushing for if others can slack off. Clearly, hiring the right people to begin with is crucial but standards drop as companies get bigger.

If done right, the myspace approach can be executed correctly with little-to-no culture of fear.. everyone who scored high has nothing to fear (and even rewarded with pay rise) and anyone who has something to fear is (hopefully) kicked out.


Is MySpace actually doing any better as a result though? Seems like they are still losing.


(this was many years ago)


They could take the Netflix approach to low performers - "Satisfactory performance will be rewarded with a very generous severance."


There's no reason they can't give larger raises to the higher performers. Just that the base would be 10%.


Nothing in that article says high performers won't be able to receive additional compensation. So this way low performers are happy, and if high performers receive a normal year end bonus or pay raise then they'll be doubly happy.

Of course, if they don't, then you're absolutely right.


You can do that on top of this.


Sheesh can't a profitable company just give everyone a modest raise without getting criticized?


I find it hardly a modest raise, but I do agree with your point.


Some asshat leaked the "CONFIDENTIAL: INTERNAL ONLY" memo. Good work, (presumably) newly unemployed person. You won't even get the goods.


With presumably 23,000 people getting that email, unless the person (if only one did) was not careful at all, I don't think they could be discovered. (I'm not sure that anyone would really care either)


Google found and terminated the employee responsible.


Got a link for that?


No, but Google notified employees internally that the person responsible was terminated. If you have a friend at Google just ask.



I hope you mean fired.


Wow, I wonder how. Presumably they could have encoded a watermark into the text by changing out synonyms. All you'd need is 15 words with two possible synonyms.

...Or, more simply, they probably used packet sniffing/similar?


..or they are just great at search.


I didn't see that they had the full email (http://www.businessinsider.com/google-bonus-and-raise-2010-1...).

In that case, that person wasn't very careful. One easy way to identify people would be to fingerprint each email by permuting words and sentences here and there. You don't need that many to make each email unique. That would actually seem very Google-esque to do that :)

But I'd be curious to know if there is a simpler version: sniffed traffic, browser history, Sent folder...


Supposedly the deal applies to previous employees as well. An ex-googler friend of mine was notified presumably so that he might actually come back.


Don't people typically ask for 30% when they change jobs?


Google's base salary is so low compared to other companies... they had to do this eventually.


Citation?


Glassdoor.com seems to provide supporting evidence of this.


Your information is quite out of date.


Seems like a desperation move. Can you imagine the exciting, dynamic Google of 5 years ago thinking ""Uh.. give them slightly more money?" was a great solution to this problem?


Every extraordinary perk can be interpreted as desperation.

They give out free food? They must be desperate.

They drive employees to work for free? They must be desperate.

They give free massages at work? They must be desperate. Etc.

The truth is, all else being equal, salary is an important factor when deciding between offers and the only one that is easily comparable (i.e. if you have an offer from few good companies, like Amazon or Google or Apple, you will only know if you're compatible with the company/team/particular job you landed after you have worked there for a while but salary is a known quantity upfront hence it might tip the scale in favor of the company offering the highest salary).

Which is why offering above average salary is a good hiring strategy for any company, including Google.

I can't think of a reason why a single current Google employee should be displeased with such a raise.


Almost every perk at Google I had at Microsoft. One of the biggest things keeping me from being fully invested in securing a position at Google is knowing that the salary is approximately the same at Google while the cost of living in Silicon Valley is much higher. You may not think about salary (beyond having enough to do what you like) but it is a very real maker/breaker for me.


You don't need to move to Silicon Valley to work at Google. Google has a large engineering office a few miles away from Microsoft's Redmond campus.


Hell, Google even has an engineering office in Pittsburgh. And Google money goes a loooong way in western Pennsylvania.


True. They also have one in Chicago. However, that doesn't mean you get to work on anything you want. Different teams are in different places and you usually get assigned to a team based on where you work.


Yeah, I heard that Google tries to colocate teams. I recommend that you ask Google what they do in Chicago and other locations that are acceptable to you. There might be something that interests you.


Why so cynic?

Personally, I think it's great to see a major company recognize that salaries do matter.

I dislike this common attitude in IT to think that money doesn't matter since we're working on cool stuff and can play the Wii on lunch breaks.


Generalization of my experience:

20's: money? whatever. I want to work on cool stuff!

30's+: cool stuff? I can do that on my own, whenever I have free time. (And btw, I don't want to work 60+ hour weeks in order that I can maximize that free time.) Give me money! [This is compounded if you know have a spouse and children to take care of financially]


Your ability to have free time and maximize your money probably happened because you worked on cool stuff in your 20s. I know a bunch of people a few years older than myself who would like to settle down and start a family now, but can't because they spent their 20s either unemployed, in a variety of clerical jobs, or in organizations (eg. school systems) that are chronically underfunded and overworked. They don't have either the money or time to start a family without falling a rung down the socioeconomic ladder - let along work on cool stuff.

A lot of popular blogs (eg. Marc Andreesen's) divide up your career into phases, where you optimize for different things in each phase. Your 20s is usually the "development" phase, where people hire you for what you can do in the future. Your 30s is the "harvest" phase, where people hire or acquire you (at substantially increased rates) for what you've done in the past. You want to optimize for skills & experience during the development phase, because otherwise, there's no reason for anyone to hire you during the harvest phase.


I'd bet my money on that substantial portion of googlers isn't excited about fun that much, as they are about their salaries.


http://www.businessinsider.com/google-bonus-and-raise-2010-1... claims that In addition, Google will also give each employee an additional raise equivalent to 1X the employee's target bonus for the year.

My understanding is that Google "target bonuses" are much, much more than 10% of salary. I've heard 30%-40% as not uncommon. So does that mean that people are actually getting a much bigger raise than the headline indicates? (Or is the "target bonus" something else again?)


My understanding is that the target bonus is more in the 15% range but that there are multipliers (company and personal) that most of the time turn that ~15% into the 30-40%.


10% doesn't make up for the fact that GOOG stock already peaked way back in 2007, which means any Google stock options granted at today's prices are worthless to new employees.

Google is essentially powerless to compete with Facebook's stock option potential value.


A couple of issues with this:

1) Past peaks aren't relevant to the value of options granted at today's prices. The question is whether GOOG will be higher or lower next year.

2) Options and equity that Facebook gives its employees aren't free. They have a market value, which Facebook is giving in return for an employee's efforts.

The real issue is that Google has more than 10x as many employees as Facebook, and its value is likely to be more volatile, which is good for risk-seeking employees.

Edit: Both Google has about 10x the Market Cap and 10x the employees, so they're at least in the same order of magnitude in terms of how much equity can be given away in each.


* The question is whether GOOG will be higher or lower next year.

GOOG stock right now is making a triple top under the 2007 peak. It's done for. I dare you to go long. I double dare you to buy a call.

The bottom line is I would take any Facebook option at today's prices, over any Google option, period.


lulz at people who buy technical indicators over stock fundamentals


Investing based purely on fundamentals works for value stocks held for very long periods of time. I would not consider GOOG a value stock, nor a good long term investment -- which was the point I was trying to make. On both the short, and long term Google stock isn't looking great, which makes options at today's prices unlikely to be worth much, if anything.


This logic seems dumb, Facebook is a big company, if you're joining Facebook now, even as a star hire, are they really going to throw enough equity at you to make you a millionaire in some unknown future IPO? And you have no idea when the IPO will happen, it could be 10 years before you can liquidate. And you might get screwed over on some dilution or the strike price or something currently undisclosed, private companies are notoriously secretive about their financials.

It's just too many unknowns. I don't think it makes sense to plan your life around hitting this options jackpot.


Attitudes like this is why I had to write a book about startups. In 2003, people said the same thing about Google. It turned out that yes, joining Google in 2003 had a very good chance of making you a millionaire, even if you weren't a star hire.

Guess what? Facebook is in the same situation Google was in 2003 today.

2 links: http://piaw.blogspot.com/2010/05/compensation-thought-experi... http://piaw.blogspot.com/2010/04/facebook-google-redux.html


It's the difference between your stock options being worth $0 (in the case of Google), and they being potentially worth 10X (in the case of Facebook). I'd say 10X is a pretty big difference.


$0? GOOG is at $624, I'm sure there are a lot of googlers sitting on options with $300-500 prices.


Considering the repricing [1] that occurred earlier this year, yes.

[1] http://googleblog.blogspot.com/2009/01/announcing-googles-em...


This is from Jan 2009, not this year, and I'm sure you're aware of the fact that the downfall affected the whole economy, not Google in particular.


Oops. Memories fade. At any rate, my point is that a lot of people have options with a low strike price. I'm not sure what the downfall of the economy has to do with this fact.


I've heard that Google gives RSUs (Restricted Stock Units) and not many options. RSUs basically are stock grants which vest over time. Of course, you don't get as many RSUs as options. But there's no question of RSUs going underwater (unless the company folds).


I would bet Google gives mostly restricted stock, not options. So not worthless, but not as much potential upside.


I heard the top performers are getting the 10% raise and a bonus equal to 40% of base pay.


I'm not sure if bonuses have gone down recently, but a few years back (when I was there), bonuses of 40% were pretty common.

Even though some people said that Google paid "below market," when you take into account that kind of bonus (and some stock options), I think I did better than I would have pretty much anywhere else.


Indication of inflation on its way?


This does make the battle for talent look pretty dramatic, doesn't it?


If "battle for talent" is focused on a battlefield being fought by large, enterprise companies vs. startups and more risk-adverse organizations, sure. I'm not convinced that people who opt for Google/Facebook are the right people for young companies look to take big risks with potential (vs. guaranteed) rewards.


For real entrepreneurs, the type of people Google needs to retain, a 10% raise is meaningless. I will say it's a nice PR stunt.


What about really real entrepreneurs?


the really real ones are imaginary


I wouldn't want a company full of entrepreneurs unless N < 10


Your logic escapes me. Are you trying to say that "real entrepreneurs" would prefer not to get any raise instead of getting 10%? Moreover, assuming your hypothesis for a while, this would be an incredibly expensive PR stunt.


Non-US person here. Is 10% raise supposed to be big? We get 10% raise minimum at my country (inflation is around 12.5% here)


You probably know the target inflation rate in the U.S. is slightly less than two percent, so a ten percent raise in a year is an 8% real raise. In your country it is a -2.5% real change in salary. So yes, of course a 10% raise is a bigger deal here than it is where you live.

Now, is it life changing? Not for me. Maybe if you were only making $20,000 a year, or if you were spending right up to the edge of what you make, an extra 10% of breathing room would make a huge difference in your life. And sure, some people if they change job function or get promoted in a U.S. company can get anywhere from 20-40%, all the way up to multiples of 100% raises. But even though it is not out of this world, a raise like this is nice. It's also nice to get something for "nothing" above and beyond what you're already doing, which is the effect a blanket raise must necessarily have.


Google felt peer pressure from the Federal Reserve and decided to do it's own QE


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