Of course, in real life, this makes sense. In real life, you only get one life, and fighting is not generally for fun. But in a game, which needs to be fun, this type of construction is only going to appeal to a narrow slice of the populace. Which is fine! CCP has created something magical for the small subset of gamers who are interested in this kind of experience. But it's not for everyone. In fact, it's not for many people at all.