Going on Coinmarketcap and clicking any coin's website in the top 50 will take you to basically the same type of site.

- Featuring voice-over video explaining why _this_ coin is the most decentralized and secure.

- A team page showcasing an absurdly large number of team members with stockphoto-like profiles photos.

- A roadmap, of which they're all on stage one.

- Whitepaper linked from primary navigation.