Usually post approval clinical trials. Since pharma companies wouldn't be allowed to pay doctors to prescribe their drugs for no reason, they just spin up new trials after the drug is already approved and pay doctors in exchange for getting the patients to do something nominal like filling out a survey.
> The 2nd point sounds like consulting fees, not advertising.
Consulting is a form of advertising, at least in the way it's actually done in the pharma industry.
Usually post approval clinical trials. Since pharma companies wouldn't be allowed to pay doctors to prescribe their drugs for no reason, they just spin up new trials after the drug is already approved and pay doctors in exchange for getting the patients to do something nominal like filling out a survey.
> The 2nd point sounds like consulting fees, not advertising.
Consulting is a form of advertising, at least in the way it's actually done in the pharma industry.