I'm pretty sure this means Alex Jones did a better job of informing humanity that atrazine might be a problem than the NYT or any other news organization. I'm assuming Alex Jones is the source, or at least the main popularizer of the meme "making frogs gay." I could be wrong about that, and maybe it was someone else! Or maybe everything Alex Jones does is bad. But it looks like he raised an important issue and effectively put it into people's brains.
Let's evaluate it for a moment, though. You posit Jones helped inform humanity about atrazine... but your tallies indicate that at least 3.2M of the 4.9M (65%) "making frogs gay" search results don't mention the chemical (as they'd show up in both queries if they did).
Quality matters a lot in raising awareness of facts. You can't just say comicbooks are better at raising for showing everyone the dangers of radiation when basement levels of radon is depicted as causing people to melt into goo because lung cancer is also dangerous.
You have to communicate with Alex Jones fans somehow if you believe in Democracy. I mean, what are the other options? Not telling them anything? Sending them LaTeX formatted papers?
