I think you are putting the blame on the wrong entity here. It isn't google or facebook who are to blame, it's the large news and media companies.
Google or facebook doesn't care which creators get paid. They actually want a variety of creators to get paid. The large news and media companies care greatly.
Vox, huffingtonpost, etc are media that are fairly new and they thrived in an open environment. But they are struggling because large established news and media companies have pressured google and facebook into giving them preferential treatment. So traffic that may have gone to vox, huffingtonpost, etc in the past is now being redirected to the nytimes or cnn.
You may have a medical technologies site, but if google or facebook has to favor large news sites over smaller specialized sites like yours, then you simply won't be getting much traffic.
Look at youtube. It's now mostly CNN, SNL, John Oliver, Will Smith, etc recommendations. Look at google news. Go look at reddit and any other social media platform. What used to be a user driven platforms are now traffic drivers for large media companies.
This is why it's so strange to see smaller players supporting the established media in attacking social media. What do you think will be the outcome? Social media is going to serve large media corporations.
Facebook nor google cares whether your medical site or the nytimes gets the view. They are middle man taking a slice of the ad revenue. They used to be pretty fair and showed the most relevant results. If your article had more traction than the nytimes article, your link would rank higher than the nytimes. Now, it's almost certain that the large established media companies will get the first billing.
Google or facebook doesn't care which creators get paid. They actually want a variety of creators to get paid. The large news and media companies care greatly.
Vox, huffingtonpost, etc are media that are fairly new and they thrived in an open environment. But they are struggling because large established news and media companies have pressured google and facebook into giving them preferential treatment. So traffic that may have gone to vox, huffingtonpost, etc in the past is now being redirected to the nytimes or cnn.
You may have a medical technologies site, but if google or facebook has to favor large news sites over smaller specialized sites like yours, then you simply won't be getting much traffic.
Look at youtube. It's now mostly CNN, SNL, John Oliver, Will Smith, etc recommendations. Look at google news. Go look at reddit and any other social media platform. What used to be a user driven platforms are now traffic drivers for large media companies.
This is why it's so strange to see smaller players supporting the established media in attacking social media. What do you think will be the outcome? Social media is going to serve large media corporations.
Facebook nor google cares whether your medical site or the nytimes gets the view. They are middle man taking a slice of the ad revenue. They used to be pretty fair and showed the most relevant results. If your article had more traction than the nytimes article, your link would rank higher than the nytimes. Now, it's almost certain that the large established media companies will get the first billing.