That doesn’t make any sense. Facebook is just one social media platform. Nobody thinks social media or viral content will disappear if Facebook dies, so they’re not going to purposefully waste resources trying to kill it. The media is happy to target Facebook because targeting Facebook is a profitable move to grab attention.
The current meme is that $100K in ads on Facebook swung a Presidential election. If that's true, why spend a billion on traditional media nationwide? No, social media won't go away if Facebook goes away but the media have collectively begun waging war on Facebook because they've woken up to the reality that Facebook wants to completely take over, not just infringe upon, their turf. Do a quick search for alternative media outlets who publish -- including regularly scheduled live streams -- on Facebook. This is an existential threat to traditional media.
