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>how does this implementation enhance or detract from the user's ability to do what they're trying to do?

If you're capitalistic about things though sometimes you want to do what will hinder your user's ability to fulfill their goal.

For example at the supermarket - I want to get milk and get away quick but the supermarket wants me to go through the whole store and be confronted with offers and the smell of the instore bakery, etc.. My experience is frustrated on purpose to benefit the business financially.

Similarly with "checkout" offers on a sales website. One particular printer makes you manually leaf through about 12 pages of offers after you've confirmed your purchase - it's a poorer UX (IMO) but will benefit the business.

Others will argue, this last case say, is an improved UX as I get the chance to bag offers I perhaps hadn't noticed. Thus it's subjective.




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