There’s been a huge propaganda campaign since the 1930s trying to roll back the New Deal. So many familiar faces and concepts owe their familiarity to a stream of corporate money which started flowing to Christian libertarian pastors, magazines, etc. and, later, televangelists and movements pushing for Eisenhower-era introductions of public displays of business-friendly Christianity. Kevin Kruse wrote a great book outlining the history:

https://www.goodreads.com/book/show/22928900