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> Those who value their content should (when financially feasible) ideally use paid services or paid hosting where the provider's interests and the publisher's interest are aligned.

Or, when financially constrained but technologically inclined, use a custom domain on a service like Tumblr or Github, to allow migrating later down the line.

The author touches on this:

"If I had used a custom domain for my Medium publication, it wouldn't have been much of an issue. In that case, I could have just set up 301 redirects to the new articles and deleted the old ones from Medium. All the SEO juice would have been preserved, and Google would have shown the updated article in the search results."




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