Indeed, but IMO that's the role of the "chapô" (not sure about the English word there; abstract? leading paragraph? I mean the short first paragraph, sometimes written in a different font, that's here to engage the reader). So, in an article titled "is blogging still relevant?", that first paragraph could be something like
"Contrary to popular belief, blogging is still a viable economic activity nowadays. Finding readers may be harder than before, and require some more efforts from the reader, though".
And, then, have your article start as a pure story :
"You're in front of your computer, facing the blank screen. Finding ideas is hard, today. You start asking yourself "Does it even make sense? Bah, nobody will read my prose anyway". Then, you close your word processor and look for the new cat video, thinking it's a better use of your time. Well, you couldn't be more wrong. Blah blah..."
OR, after the leading paragraph, you could still use a narrative stucture (setup, problem, attempts to solve the problem), but in a low profile version, ie without the made up character:
"Numbers don't lie: there are 10 times more blogs nowadays than 5 years ago, and people spend 5 times less time on blogs, since they spend most of their online time on facebook or instagram. One might wonder if starting a new blog today still makes sense. Well, first, blah blah..."
"Contrary to popular belief, blogging is still a viable economic activity nowadays. Finding readers may be harder than before, and require some more efforts from the reader, though".
And, then, have your article start as a pure story :
"You're in front of your computer, facing the blank screen. Finding ideas is hard, today. You start asking yourself "Does it even make sense? Bah, nobody will read my prose anyway". Then, you close your word processor and look for the new cat video, thinking it's a better use of your time. Well, you couldn't be more wrong. Blah blah..."
OR, after the leading paragraph, you could still use a narrative stucture (setup, problem, attempts to solve the problem), but in a low profile version, ie without the made up character:
"Numbers don't lie: there are 10 times more blogs nowadays than 5 years ago, and people spend 5 times less time on blogs, since they spend most of their online time on facebook or instagram. One might wonder if starting a new blog today still makes sense. Well, first, blah blah..."