It's the delineation of 'hype' and 'excitment' that is tricky.
If magic CPUs that were 10x better showed up tomorrow we'd all be justified in being very excited. But running with hype around the next Zune? ... that's not excitement backed with meaning.
K8s is no doubt hype, otherwise it won't enjoy the explosive growth.
That's not subjective, at least IMHO