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Think of a bra as a medical brace. It's worth the investment to get a quality one.

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A bad one will:

- cause you constant pain,

- cut blood circulation,

- keep you from being able to run,

- exacerbate back injuries,

- cause skin injuries,

- get colonized by bacterias and possibly fungus,

- create smells,

- cause allergic reactions,

- etc.

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A bra isn't only a device meant to look good.

You often pay $60-$90 for a one that seems well made only for it to fall apart after 3 months of wearing.

Paying $350 for one that would fit perfectly and last a long time is not far fetched at all.



But bad ones aren't the competition; existing good ones (even if not as good) are. How much are those?


Well, I'm not in the premium bra market at all so I couldn't tell. I'm still buying one every few month and enduring the metal wires stabbing me in the chest.

That being said, a quick googling gives all kind of pries.

https://secretsfromyoursister.com/ <- $80-$200

https://www.kickstarter.com/projects/1976927179/anesi-bra-th... <- 80$ but kickstarter

https://foreveryourslingerie.ca/product/?cName=BRAS&pName=Pr... <- 144$

https://foreveryourslingerie.ca/product/?cName=BRAS&pName=Em... <- 209$

In my eyes, the pricing is similar to comparing a regular hair dryer ($17) to the Dyson Supersonic hairdryer ($399).

Or perhaps a cheap pair of boots ($49) that lasts one winter to an expensive pair ($250+) that lasts a few years.




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