It's a different source of tracking, and frankly speaking, we know why Microsoft wants to track us - the same reason they always have. Microsoft wants to sell us more of their own products, generally speaking. It's not about throwing all private data to the open market for the highest bidder. I'd rather have M$ out there looking to sell their own products and services to me than Google looking to sell me to their advertisers and whoever pays them this week.
> Microsoft wants to sell us more of their own products, generally speaking. It's not about throwing all private data to the open market for the highest bidder.
This is increasingly not true. Between Bing and adding ads[1] to various parts of Windows 10, I expect Microsoft’a long term business strategy will be increasingly ad-heavy. And you can’t make them un-collect the data they’ve already collected on you.
Agreed. As hardware and even operating systems themselves become more or less commoditized, Microsoft sees that the writing is on the wall. They see their future revenue (or at least a significant part of it) coming from advertising and services.
