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pc86 on Nov 30, 2018 | parent | context | favorite | on: Marriott hack hits 500M Starwood guests

Customer reactivation.

Other marketing activities.

Resale to third parties.

You at any point requested to be added to their mailing list and that's linked to purchase history.

Web analytics linked to purchase history.

Corporate policy is not to delete data.

Laziness.

So there's seven reasons of various legitimacy off the top of my head.

isostatic on Nov 30, 2018 [–]

Not convinced any of those would pass the GDPR legitimate interests test, especially if I haven't specifically consented to such reasons.

Resale to third parties.

Corporate policy is not to delete data.

Laziness.

especially are great examples of why the GDPR was created, even once we ignore the advertising industry.

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