"The problem I see is, people don't come on facebook to find stuff, they come to checkout what their friends are doing."
I think I addressed this in my comment. I don't think there's much value in advertising on FB itself (which is what I meant when I wrote the "bazillions of pageviews" sentence). You are right, people who are on FB don't care much for the ads.
The real value is in FB becoming an ad provider (or filter), and supplying ads to 3rd party sites. Because they know so much about you, and the quality of what they know is so high, they will be able to command a huge premium for using this information to pick the right ads for you.
I think I addressed this in my comment. I don't think there's much value in advertising on FB itself (which is what I meant when I wrote the "bazillions of pageviews" sentence). You are right, people who are on FB don't care much for the ads.
The real value is in FB becoming an ad provider (or filter), and supplying ads to 3rd party sites. Because they know so much about you, and the quality of what they know is so high, they will be able to command a huge premium for using this information to pick the right ads for you.