Empowerment is a word used by big companies (and found many times in Microsoft marketese) to tell people they are going to be more powerful if they use their tools, when in fact they are going to get screwed, and pay every penny for it.
When you think about it, power is not given, and esp. not given from the powerful to the powerless. Power is something you take.
The fact is that the "empowerer" is looking down on the "empoweree"; if we're talking about parents and children, then maybe that's fine; but if we're talking about companies and customers, or bosses and employees, then beware (better still: run).
That's the issue that I have with this article: it sounds like ordinary marketing PR, and plays on two very different levels. "OMG! Debt is a big problem! And look! we've found a (secret and unique) way to solve it!"
Debt is a little bit like smoking: on a national scale, it's a huge problem, very difficult to solve; but on a personal scale it's not really a "problem". You want to quit smoking? QUIT SMOKING.
Those guys seem to be talking about debt at a high level (where solutions would be needed, but are hard to find) to sell their individual-level solutions (which are easy to find, and therefore not really needed, since if people really wanted to be out of debt, they wouldn't get into it in the first place).
When you think about it, power is not given, and esp. not given from the powerful to the powerless. Power is something you take.
The fact is that the "empowerer" is looking down on the "empoweree"; if we're talking about parents and children, then maybe that's fine; but if we're talking about companies and customers, or bosses and employees, then beware (better still: run).
That's the issue that I have with this article: it sounds like ordinary marketing PR, and plays on two very different levels. "OMG! Debt is a big problem! And look! we've found a (secret and unique) way to solve it!"
Debt is a little bit like smoking: on a national scale, it's a huge problem, very difficult to solve; but on a personal scale it's not really a "problem". You want to quit smoking? QUIT SMOKING.
Those guys seem to be talking about debt at a high level (where solutions would be needed, but are hard to find) to sell their individual-level solutions (which are easy to find, and therefore not really needed, since if people really wanted to be out of debt, they wouldn't get into it in the first place).