Google's answer to this is a trifecta of AMP [1], Contributor [2], and Funding Choices [3] -- to deliver content signed by the publisher [4] from Google's CDN and display less-annoying ads in the meantime, or purchase an ad-free pass to the publisher through Google.
This venture is predicated on the assumption that Google and the publishers both need each other: publishers want revenue from ads, revenue whose amount is proportional to the number of viewers, while Google wants quality destinations to which it can direct traffic and/or quality sources of content which it can display in a captive newsreader.
This is a reality in a world where paid newspaper subscriptions are down, media makes money with just-in-time auctioned online display ads, and paywalls interfere with the positive effects of wide distribution, like the likelihood of new customer acquisition.
This venture is predicated on the assumption that Google and the publishers both need each other: publishers want revenue from ads, revenue whose amount is proportional to the number of viewers, while Google wants quality destinations to which it can direct traffic and/or quality sources of content which it can display in a captive newsreader.
This is a reality in a world where paid newspaper subscriptions are down, media makes money with just-in-time auctioned online display ads, and paywalls interfere with the positive effects of wide distribution, like the likelihood of new customer acquisition.
[1] https://www.ampproject.org/ [2] https://contributor.google.com/ [3] https://fundingchoices.google.com [4] https://github.com/WICG/webpackage