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I think the author has a good grasp of the situation that is more important than the average person understands. Murdoch knows his empire is waning and is attempting to ingratiate himself to government officials by becoming an unofficial mouthpiece of several conservative governments. His coup d'etat would be if he is able to turn that relationship official in some regions, pass laws to make his content mandatory to publish, them extract a link tax from the distributors. An irony of ironies considering he will build that on the back of ideogolgy that fundamentally criticizes this strategy.

Note: An exceptionally well written analysis that shows the author has a good understanding of both product and business motivations. It is so rare to see writing like this in the era of outrage journalism.




> His coup d'etat would be if he is able to turn that relationship official in some regions

“In Germany, a comparable anti-snippet law was rendered powerless by a group of publishers who did the math and offered their content for free in exchange for the usual stream of clicks sent back to them” [1]. In summary, this law has made having access to Google more valuable.

[1] https://mondaynote.com/the-media-industry-and-the-make-googl...


I don’t think you understand. He would make it mandatory to list his content and to pay.




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