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i used blueapron a lot when my wife was finishing her dissertation and we were remodeling our house... the quality of the ingredients is actually much higher than i would have expected, and (imho) at the minimum as good as you'll get at wegman's.

blue apron (or any service like this) needs to have the best quality food in the box, otherwise it's just not worth it... and at ~$10/person per meal, it had BETTER have good ingredients.

anyways, we just cancelled our blue apron account... it was definitely pricey, and where we live (berkeley ca) there are myriad amazing options for groceries. it served it's purpose when we needed it, tho.

it's sad to see them failing, but they chose a very difficult business model, so i'm not entirely surprised. :(




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