Sounds like he just took notes of his PR management lessons, do you think they throw a CEO without teaching him how to interact with journalists? That's not his personality, see early videos of CEOs to see how their personality really was before all the PR makeover (make them go to the gym, get hair plugs, pick their clothes, train them how to talk, what to say, when to say it, etc). Another perfect example is Zuckerberg, he was basically trained to be someone else after the (coincidentally) Kara interview where he cracked and almost died of dehydration from sweating.