"poverty" in this case is not "below the US poverty line". "poverty", when used in this context, means failure to satisfy the physiological layer of Maslow's hierarchy of needs: starvation, lack of decent shelter, disease, etc. The suffering from "poverty" in this sense is unimaginable to me. The fact that it's more or less hidden and not a big-ticket media item doesn't make it less of a humanitarian crisis or reduce the suffering involved.

Or put another way, we're not talking about putting dollars in wallets. We're talking about putting food in children's mouths, clothes on their backs, roofs over their heads. Maybe even some education in those heads. Yes, I just used a "think of the children" argument, sorry.