Instagram is better positioned for monetization because of:
A) Stories and TV like content to compete with Snap
B) Ads integrated into their proprietary browser (aka Instagram app)
C) Sponsored live events
They’ve essentially made a closed ecosystem without having to rely on a desktop browser and they’re more mobile centric than Facebook. Furthermore, Visual content is the basis for IG and it lends itself better for monetization.
If anything, IG works better for facebook and its users because it's more honest. It's a platform for photo and video sharing and loads of people just use it to voluntarily follow brands anyway. In some ways, instagram is facebook's distilled product - rather than a directory which became everything, it's just a feed of content, so the terms and user expectations are different.
A) Stories and TV like content to compete with Snap B) Ads integrated into their proprietary browser (aka Instagram app) C) Sponsored live events
They’ve essentially made a closed ecosystem without having to rely on a desktop browser and they’re more mobile centric than Facebook. Furthermore, Visual content is the basis for IG and it lends itself better for monetization.