Seriously. The profiled business owner in the first paragraph runs a business teaching people how to run a business, and then the author of the article is running the equivalent of a writing business teaching people how to run businesses teaching people how to run businesses.
Hey, I've got my million dollar idea. I'll run a business, teaching people how to write articles, promoting books, about people who run businesses, teaching people how to run businesses.
And you found it on hacker news, run by a company that makes a living helping people start business's :0
(Slight stretch admittedly but not entirely untrue).
Hey, I've got my million dollar idea. I'll run a business, teaching people how to write articles, promoting books, about people who run businesses, teaching people how to run businesses.
It's just turtles all the way down.