> Advertisers grew increasingly frustrated with Apple’s unwillingness to grant them access to the wealth of data the company possessed from its customers and Apple’s hundreds of millions of iTunes accounts. Every decision in advertising is born in data — 70 percent of agencies and 73 percent of brands use data to target the desired audience. Strong analytics tools are becoming ever more important as advertisers strive to keep ads relevant.
It's likely that the incumbents, Google & Facebook, were both much further ahead and entrenched for Apple to break through. Apple also tried social networking (ping) and failed. And self diving cars. I don't see any real evidence for Apple not sharing data out of some moral high ground. If they could actually boost their bottom line and not drive away existing customers, they'd do it. They rolled over like a timid puppy when China asked for all, that's ALL of China's iCloud data. They could've walked away from the China business if they had a sliver of moral turpitude, but they obviously don't, which is also evident from their tacit tolerance of child labor and unreasonable working conditions from their suppliers in China
> Advertisers grew increasingly frustrated with Apple’s unwillingness to grant them access to the wealth of data the company possessed from its customers and Apple’s hundreds of millions of iTunes accounts. Every decision in advertising is born in data — 70 percent of agencies and 73 percent of brands use data to target the desired audience. Strong analytics tools are becoming ever more important as advertisers strive to keep ads relevant.
From: https://techcrunch.com/2016/03/28/the-downfall-of-the-walled...